For the last four years, I’ve worked in an industry – the creator economy – that VC firms are pumping billions into. ![]() I’ve become fascinated with the treadmill because I’ve been running on it for longer than I’d care to admit. ![]() It is “the observed tendency of humans to quickly return to a relatively stable level of happiness despite major positive or negative events or life changes.” Psychologists refer to this phenomenon as the hedonic treadmill. Lately, I’ve found myself asking one question: why? Stories like these are infinite across all stages of professional success. ![]() Fury becoming heavyweight boxing champion of the world led to him having “everything in life” but “still feeling like sh*t on a daily basis.” The reality couldn’t have been further from the truth.īartlett listing his company on the European Stock Exchange at the age of 27 for a valuation of $300M was one of the worst days of his life. Steven Bartlett and Tyson Fury believed the achievement of success and wealth would finally make them ‘feel’ happy.
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